Online Directories you can use to increase your websites google ranking!
We’ve listed 10 directories that you can utilise, to help your business get seen and boost your websites SEO by using external links.
This is probably the most important listing you need! Google My Business gives your business visibility on Google Maps and Google search in your local geographic area. Your listing includes contact details, directions, photos and shows online reviews.
Yellow Pages lists over 70,000 New Zealand businesses and is a trusted source when it comes to business details. A bonus is that when you set up your free listing with Yellow Pages online your business details will also be shared across White Pages, Finda & Wises.
3. Neighbourly
Neighbourly is a local search directory that helps connect local people with local businesses all across New Zealand. Customers can search for your business by name or by industry.
4. Localist
Localist is another popular online directory all about connecting local business with the local communities. With over 33,000 Kiwi’s using Localist, it offers map-based search, reviews, photos and a bio about your business.
5. Yelp
Yelp is an international directory with a New Zealand specific site. Yelp has an average of approximately 138 million monthly unique visitors per quarter and has collected over 61 million reviews to date.
6. Fyple
Fyple is another New Zealand local business directory with tens of thousands of New Zealand business listings. A free listing lets businesses display contact details, photos, description, website and social media links.
7. Eventfinda
Eventfinda is the go-to guide to all events in New Zealand. If your business holds any type of events, classes, courses or training it is worthwhile setting up a free Eventfinda business profile and listing for each event you run.
8. Industry specific directories
It is important to look for online directories specific to your industry. Start with your local tourism destination website and find out if your business can be listed.
Other industry specific directories can be found via industry networks – such as The Small Business network in New Zealand – they have an on line directory people can access when looking for industry categorised small businesses.
9. Your local Chamber of Commerce
Listing with a local Chamber of Commerce can help you be found online and network with existing businesses. You are also added to a nationwide database of businesses. Usually these have a membership cost but they also offer trainings and networking events to help you grow your business.
10. Your Social Media platforms
Social media platforms are an easy way to rank in a google search! Start with the most popular platforms like Facebook, Instagram, LinkedIn, Pinterest and Twitter. However, remember to only use those that are right for your business and that you can manage and update on a regular basis.
Tips when listing your business using directories:
- Make sure your business isn’t already listed. Nothing worse than duplicate information!
- Make sure you update your listings with the most recent contact information
- Search Facebook and google for your business – sometimes pages for your business can be generated by hash tags, check ins and customer reviews. They usually have very basic information but they also give you the option of ‘claiming’ the business.
- Contact your suppliers and see if they will link your business as a stockist or as a ‘place to purchase’.
- Don’t just copy and paste the same advert on all the directories! Google penalises businesses for duplicate pages – so make sure to take the time to create a unique listing.
We hope you have enjoyed our information on directories! Get listing and boost your websites SEO using external links! Check out our other Resources for tips and tricks you can use to increase your websites organic reach!